Woodbury Grand Opening

City & County Credit Union said hello to a new location in Woodbury. Two exclusive events were hosted - Fire & Ice.

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FIRE

Grand Opening Celebration at Branch

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ICE

Family Skate Night at Local Sports Center

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Event Goal

Increase brand awareness and introduce our new Woodbury branch

to existing and prospect members.

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Event Attractions

• Gourmet Hot Cocoa Bar

• Firetruck Rides with Vulcans

• Face Painting

• Meet & Greet with Frozen Characters

• Prize Drawing

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Marketing Channels 

• Instagram & Facebook Ads

• Pandora Audio Spots + Click through ads

• Mobile Billboard ​

• Scratch Off Direct Mail Piece Revealing Prizes + Hot Cocoa Scratch & Sniff

• Snapchat Filter

• Sponsorship of Sports Center across the Street - Hockey Dasher Boards + Zamboni Wrap + Soccer House Signs

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Results

• 400 members & community members attended

• 156 transactions were made