Meet Bailey Germain
Aka. Who is this chick riding an animal cracker carousel?
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I'm an intensely passionate, creatively driven marketer who believes a cup of coffee can solve just about any problem. I thrive on busy, energized projects that aim to create a unique brand experience to cultivate a tribe of loyal & engaged followers.
Keep reading for probably more information than you would like to know, but a good story nonetheless.
My Path
Long story short, I grew up in a small town in Wisconsin where going to the big game on Friday night was a community event and the local Dairy Queen was the meet up spot for a crunch sundae (haven't tried one? you're missing out).
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Ventured to Viterbo University in La Crosse, WI where I found my love of marketing for organizations that make a difference through my internships at the YMCA and Hidden Pines Ranch Day Camp.
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Post college life walked me into the desperation of needing a job to pay back student loans. I found my first gig at City & County Credit Union as the Marketing Assistant and I couldn't have been more lucky. I dove into the world of learning how to create marketing materials that weren't just selling a product, but providing genuine financial solutions that could change someone's life.
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From opening three new branches to developing a community strategy from the ground up, 6 years later and I am the proud Creative Marketing & Brand Manager focused on creating & executing a marketing strategy that delivers a unified brand experience to increase brand awareness.
9-5 Life
Passions & Areas of Expertise
Financial Education | Event Planning & Strategy | Social Media Content Creation | Campaign Development | Creative Writing | Community Engagement
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Strengths Finder
Futuristic, Discipline, Activator, Harmony & Learner
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Certifications
Certified Credit Union Financial Counselor
National Credit Union Foundation, August 2018
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CUDE
National Credit Union Foundation, September 2019
Beyond the Office Life
In my after work life you can typically find me camping in a Wisconsin State Park cuddled up to the fire with a good book. My husband and I (and our dog, Millie of course) have a passion for trekking across Wisconsin & finding a state park to cross off our map. There is just something about escaping life in an 18' camper, with the best people you know and a cooler of good brews.
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If I'm not at work or camping, the last place you can find me is at Dance Explosion - the dance studio I grew up at - teaching kiddos to go out of their comfort zone and shake their tailfeather to a good beat. Life always needs a good dance party!
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