As the first modernized City & County branch, Shoreview was not only being introduced to a new community, but also existing members who were used to a traditional style of banking. 

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Event Goals

Goal 1. Introduce current members to the new branch experience featuring a cash bar, digital screens & universal employees

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Goal 2. Increase brand awareness in the Shoreview Community for City & County

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Event Attractions

• Gourmet Hot Cocoa Bar

• Prize Drawings

• Face Painting

• Meet & Greet with Frozen Characters

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Marketing Channels 

• Facebook & Online Ads

• Pandora Audio Spot & Click Through Ads

• Billboard Sign

• Direct Mail

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Results

• 250 members & community members attended the celebration

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